Showing posts with the label analytics

Google+ Demographics in Google Analytics

There have been some interesting things happening with Google Analytics that have made it even more useful for developers recently. The Google Play team announced that you can now track app install referrals using Analytics, and on the web side the Analytics team have started rolling out Demographics and Interests information.Demographic data is a great way of getting a view of how the usage of your web app varies with the age or gender of the person using it. This is powerful, but it got me thinking about how you might do the same thing within a mobile application. Some of the same information is actually available via a user's Google+ profile. By integrating Google Analytics into your application you can get measures of the usage of various parts of the app, and by grabbing the age range and gender from Google+ Sign-In you can look at how the different flows break down by the demographics of your users!Setting up Google AnalyticsThis is done through use of a feature called Custo…